How Important is Pricing Strategy when Selling your Home?

Pricing your home correctly is one of the most important decisions of the listing process.  You must understand the ‘pricing sweet spot’ of the current market.  Pricing within the market compels the buyer to make a competitive offer as they see the strong value in your home.  This drives urgency and results in offers quickly.  Pricing outside of the market typically results in price reductions, increased time on market, and ultimately, a lower net to the seller.  Well priced homes sell the highest and the fastest.  Hire a real estate who understands this at a high level to maximally protect your bottom line.